Webinar: How to Build a New Luxury Brand

Join Pam Danziger, the president of Unity Marketing, on Thursday November 10 at 12 p.m. EST to learn the 10 essential values every luxury brand has to deliver and how to these values work for your brand. Branding is a long-term proposition. It is an investment in the future of your business. To build a luxury brand, it takes time to repeatedly convey a consistent value message that resonates with your target customer. There is no such thing as a “pop up” luxury brand.

With the national economy still in a precarious position, luxury brands must emphasize the “luxe” to draw the attention of the affluent consumer, the nation’s heavy lifter segment that accounts for 20 percent of households but over 40 percent of spending. To be successful, you need proven strategies tailored to your marketing needs.

How Do You Position Your Brand to Attract These Affluent Consumers?
Unity Marketing Has the Answers.

In this 60-minute webinar, you will learn:
•How to satisfy the youth passion for luxury indulgence through brand positioning
•How to think beyond features and benefits to “buzz”
•What ten brand attributes that every brand has to have to attain ‘luxury’ status in the consumers’ eye
•The five ‘hot button’ words that translate into quality for luxury goods
•How to think beyond product to deliver branding experiences for your customers

Danziger, the author of ”Putting the Luxe Back in Luxury”, will host this exclusive webinar, which will include actionable strategies drawn from case studies of successful luxury brands, plus plenty of time for Q&A.

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