Stuller Becomes U.S. Distributor for Bfly

Diamond firm Stuller partnered with Bfly, the creators of the patented Butterfly Gem® cut in Canada, to become the exclusive distributor of the Bfly line to independent retailers in the U.S.

The Butterfly Gem cut’s most unique feature is its ability to resemble a butterfly in flight when tilted back and forth. Other features of the cut include, an enhanced cutting technique to improve light return and solid angles and grooves for easy setting. The collection is offered in sterling silver or 10-karat, 14-karat and 18-karat yellow or white gold with any birthstone, and is available as earrings, rings, bracelets, pendants, watches and charms.

”We’re excited about having the opportunity to offer such a fresh and creative children’s line to our customers,” said Barbara Ryan, Stuller’s new vice president of jewelry. ”The collection has a great story, a one-of-a-kind look and is appealing to both children and their parents.”

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