Royal Asscher to Open a Temporary Store in Las Vegas

Royal Asscher Diamonds will open a 1,200-square-foot pop-up store in Las Vegas at the Shoppes at the Palazzo from May 17 to June 4. The Royal Asscher Diamonds space will be open Sunday to Thursday from 10 a.m. to 11 p.m., and on Friday and Saturday from 10 a.m. to midnight. This temporary set-up will feature the brand’s “Shining Stars” collection as well as a diamond tiara designed for the Royal Wedding of Kate Middleton and Prince William.

tiaraThe tiara, which is comprised of more than 85 carats of diamonds, is usually reserved for private clients of Royal Asscher Diamonds, but anyone may view this piece at the brand’s pop-up Las Vegas store from 12 p.m. to 2 p.m. daily.

Lita Asscher, the president of Royal Asscher of America, said, ”What’s important for the Royal Asscher company is that we are not a brand, we are a family. We wish to share our history and our gorgeous diamond cut, which speaks for itself when seen in person. To say it in my grandmother’s wise words: Let’s Celebrate Everyday Moments.”

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