Royal Asscher is thrilled to announce the debut of jewelry from its Stars of Africa and Shining Stars collections on CoutureLab to benefit the Seven Bar Foundation. CoutureLab, a luxury gift website that sells fine and rare products from around the globe, focuses on quality, heritage and craftsmanship — a perfect fit for Royal Asscher’s specially crafted and unique jewelry.
Royal Asscher Diamond Company (www.royalasscher.com) is renowned for its unique heritage and history, which includes cleaving the world’s largest rough diamond in 1908, the Cullinan, presently housed in Great Britain’s Crown Jewels. Royal Asscher diamonds are considered to be among the best in the world – always guaranteed to be of exceptional quality and craftsmanship. In addition to creating beautiful diamond jewelry, Royal Asscher has a strong collective social conscience and considers ethical and social responsibility to be of paramount importance.
Seven Bar is the brand for the empowerment of women. As a social enterprise, Seven Bar fuels microfinance institutions by driving profits with purpose with cause-marketing brand partners. The result is empowered women, enriched communities and higher GDP. Royal Asscher’s jewelry on CoutureLab will serve more than just an aesthetic appeal; 20 percent of the retail profit from the sale of each piece will benefit the Seven Bar Foundation and help extend ladders to women out of poverty.
Renata Black, founder of the Seven Bar Foundation, says, ”The Royal Asscher Family provides the best quality jewelry on the market while simultaneously empowering women. It really doesn’t get better than that. We are honored to call the Royal Asscher Family our steadfast partners because you feel the goodness in the DNA of their product.”
Royal Asscher’s beautiful and innovative Stars of Africa and Shining Stars collections consist of diamonds encased within fluid-filled sapphire domes, which allow the diamonds to float freely like snowflakes in a snow globe. The result is cascading diamonds that emit light, fire and beauty, creating a truly mesmerizing effect. Each piece is intricately handcrafted by expert craftsmen in Florence, Italy, adding much allure to these already beautiful and unique pieces.
Lita Asscher, the president of Royal Asscher of America says, ”Royal Asscher supports CoutureLab founder Carmen Busquets’ vision for her website as a place where the stories of the products and the people behind them would be celebrated – where clients could not only learn about the heritage and see the true value of it, but also fall in love and own a piece of it. I believe Royal Asscher’s jewelry fits perfectly with CoutureLab’s vision and we are thrilled to partner with them to help empower women.”