Re-presentation of U.K’s Crown Jewels Sponsored by Forevermark

A re-presentation of the U.K.’s Crown Jewels at the Tower of London to celebrate the Diamond Jubilee of Queen Elizabeth was sponsored by De Beers’ Forevermark brand and officially opened by Princess Anne, the Queen’s only daughter.

The re-presentation of the Jewel House includes a new introductory exhibition featuring graphics, music and film footage that allows visitors to explore the importance of the Crown Jewels to the British Monarchy, the role of the Tower in protecting these treasures, and the tradition of coronations in England.

rThe exhibition further examines how the regalia are used during coronation ceremonies, and explores the symbolism of each object. Visitors can also view newly restored film footage of Queen Elizabeth’s coronation in 1953.

Among others, the Crown Jewels exhibited are the Imperial Crown of India, which is set with 6,002 diamonds and color gems of Indian origin, Queen Mary’s Crown, which contains two diamonds cut from the South African Cullinan Diamond, and Queen Victoria’s Coronation Ring.

On the re-presentation, Michael Day, the chief executive of Historic Royal Palaces said, “We are incredibly proud to unveil this new presentation of the world’s premier collection of diamonds and precious jewels. The Crown Jewels, renowned for their beauty and historical significance, capture the imagination of visitors worldwide. This new display, generously supported by the De Beers Family of Companies, gives them a home fit for the 21st century. “

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