Tiffany & Co. is devoting the window displays at its flagship stores to Hollywood glamour from the 1930s through the 1970s in honor of the upcoming Academy Awards. Stylist, designer and fashion icon Rachel Zoe collaborated with Tiffany to create these window displays this week, all which highlight each decade and feature Tiffany jewels that capture the spirit of the time.
Zoe’s windows were unveiled at Tiffany & Co. flagship stores in New York City, Beverly Hills, Hong Kong, Tokyo, Singapore and London. There are five designs and each showcase a particular decade.
The 1930s design established the standard for classic elegance, epitomized by movie stars in sleek satin gowns, marabou boas and feather fans. Zoe places a peacock’s feather, a symbol of this opulent era, amid a sea of black glass beads. A lace-like wall covering frames the feather’s hypnotic beauty and Tiffany’s diamond and platinum jewels inspired by the Art Deco period.
The display for the 1940s (pictured to the right) saw a return to high fashion. Designers expressed themselves through luxurious fabrics and dramatic new silhouettes. A boudoir setting captures the mood with outsize flowers on a period vanity, and a wall covering of exuberant blossoms. A silk-covered settee is arrayed with a gown of layered tulle and sparkling Tiffany diamonds that await the start of a romantic evening.
While the 1950s ushered in the era of the red carpet and its legion of paparazzi angling for images, these intrepid lens men are represented by vintage cameras suspended over the legendary carpet and focused on dazzling Tiffany jewels that are ready for their close-up.
Zoe designed the 1960s display as a view of Hollywood at home (pictured to the left). A sweeping white staircase guarantees a grand entrance. This architectural masterpiece curves around an openwork metal column and ends with a magnificent jewel: Jean Schlumberger’s Fleur de Mer brooch, on view for the first time since the jeweler acquired it from the estate of Elizabeth Taylor.
The 1970s is characterized by fashion that effortlessly draped the body, with a mix of influences illustrated by orchids and bamboo, along with graphic patterns of black and gold. Tiffany jewelry shines in this eclectic tableau, with elegantly contoured designs of 18-karat gold embellished with diamonds and gemstones.
”To see my interpretation of glamour and luxury unveiled in Tiffany’s windows is an amazing experience,” Zoe said. ”Tiffany is one of the most iconic American brands, and I am honored by this wonderful opportunity.”
Richard Moore, Tiffany’s vice president of visual merchandising, explained, ”Rachel Zoe has brought a new level of fashion and style to the red carpet, and she has brought her creative vision to our collaboration. She joins a select group of designers and artists including Andy Warhol, who have created displays for Tiffany’s windows.”