PGI Taps Smith as Regional Director

Platinum Guild InternationalPlatinum Guild International (PGI) appointed Nicholas Graham Smith as its regional director for markets in Japan, the U.S. and Europe. Smith is based out of PGI’s head office in London and will lead jewelry development programs in those regions while working closely with local teams.

Smith, pictured, left De Beers in 2007 to establish his own management consultancy focused on leadership, management, strategy and marketing.

PGI’s chief executive, James Courage, said that Smith would add both broad international jewelry expertise and a depth of business knowledge to PGI’s leadership team.

”He has a history of delivering strong results and we are very pleased to have him joining PGI,” Courage said.

Smith explained that there is an important role for the developed markets to play in the future development of platinum jewelry. ”It is an exciting challenge to work with experienced PGI teams in the developed markets and I look forward to returning to the jewelry industry at this challenging and opportunistic time.”

Courage will appoint a second regional director soon to manage developing markets, such as China and India. He also recently appointed an international marketing manager, Sebastien Thomas.

PGI is the jewelry development arm of the leading South African mining companies: Anglo Platinum, Impala and Lonmin. It is also supported by leading fabricators.

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