Online U.S. Christmas Season Sales +15%

Online retail sales rose 15 percent year on year to $35.3 billion for the period of November 1 through December 26, according to metrics firm comScore Inc. The most recent week, which closed on December 25, experienced a 16 percent jump in online retail sales at $2.8 billion.

”Holiday e-commerce spending has remained strong throughout the season, and we have now reached a record $35 billion in U.S. online sales for the season-to-date,” said comScore’s chairman, Gian Fulgoni. ”We can now say with certainty that the $1.25 billion spent on Cyber Monday will rank it as the heaviest online spending day of the season for the second consecutive year, but we should also note that it was accompanied by nine other billion dollar spending days this year.”

According to comScore, one of the most interesting observations this Christmas season was the dramatic increase in Christmas Day purchases of digital content and subscriptions, a retail category that includes digital downloads of music, TV, movies, e-books and apps. Not surprisingly, as many consumers get new smartphones, tablets, e-readers and digital content gift certificates for Christmas, they spend Christmas Day loading up their devices with new content, the company surmised.

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