JTV’s April Programs Promote Diamonds

Jewelry Television® (JTV) will devote its programming to diamonds in April, which is this month’s birthstone. JTV’s ”Diamond Month” promotion concludes on April 29 and features several new proprietary diamond collections.

JTVNatalie Parman, the vice president of merchandising at JTV, said, “We wanted to celebrate the month of April by showcasing all of our incredible diamond varieties and offer our customers the opportunity to add some of these exclusive pieces into their own collections because a girl can’t have too many best friends.”

The network is introducing TuxBlack™, a proprietary collection of jewelry pieces that feature black diamonds this month and prices range from $19.99 to $5,999.99.

Another feature, SunGlo!™, represents a collection of treated yellow diamonds set in silver and gold that capture the sun’s warmth with their cheerful colors. Additional exclusive diamond jewelry lines include, Mocha Diamonds, Posh Pink Diamonds, Sunset Red Diamonds, Blue Velvet Diamonds and Mayur Cut Diamonds.

“From our April birthstone diamond event that kicks off the month to our ‘Month of True Brilliance’ finale on the 29th and everything in between, Diamond Month at JTV will offer something for the diamond lover in everyone,” said Parman.

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