James Avery to Open in El Paso

james AveryFamily-owned jeweler James Avery plans to open in October at the Cielo Vista Mall, the largest mall in El Paso, Texas. The new store will feature an extensive selection of predominantly hand-crafted jewelry, with designs in sterling silver, 14-karat gold and gemstones.

James Avery at Cielo Vista Mall will be the company’s first location in El Paso and far west Texas. With this opening, James Avery will operate a total of 67 stores across 10 states, including 53 in the Texas.

”El Paso is the final remaining major market in Texas for James Avery,” said Howell Ridout, the retailer’s vice president of branding and development. ”We have been researching our opportunities here for several years and couldn’t be happier that the timing and opportunity finally came into alignment. El Paso’s reputation as a growing and vibrant community despite the challenges in our nation’s economy is impressive and we’re very optimistic that this will be a win-win relationship.”

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