Improved Traffic, Steady Inquiries at Jaipur Show

The ninth edition of Jaipur Jewellery Show (JJS) witnessed improved traffic over the weekend, with exhibitors receiving good inquiries from customers during the four-day event which ended on December 26.
“There was good traffic on Saturday and Sunday,” said Sitesh Hirawat, a director at D.P. Designs Pvt. Ltd. ”Retail customers were also there. We received good inquiries and also managed to do some sales.”

Organizers said that approximately 30,000 visitors attended the show, from various parts of the country and some also from Thailand and Hong Kong. About 450 exhibitors participated in the event.

“There were good visitors on the weekend and we had good inquiries,” reported Ashish Agarwal, of Jaipur-based J.B. Jewellers. Agarwal expressed concern about the growing presence of artificial jewelry exhibitors.

Nileen Sonkhia, of Nileema Diam, said the company made new contacts at the show but added that it will take some time before the orders come in. Exhibitors said buyers were cautious due to high gold prices and the devaluation of Indian rupee against the U.S. dollar. “We got some good inquires and also developed relations with good families but the level of demand was not as per expectations.” said Bhuvnesh Jain, an executive with KGK Entice (India) Pvt. Ltd.

JJS, also known as the December show, is considered the second largest jewelry show in India, according to the organizers, who said 85 percent of the exhibitors are repeat exhibitors.

“We are quite happy with the show and are expecting 10 percent growth in exhibitors next year,” said Ajay Kala, joint secretary of the JJS organizing committee.

The organizers promoted “Kundan-Meena” this year during the show, which was inaugurated by Vikram Merchant, the manager of Rio Tinto Diamonds’ Indian representative office in Mumbai. JJS, which promotes one gemstone every year in the show, will have “diamond jewelry-Jaipur adds color to it” as the theme for the next two years.

Kala said that the promotion plan will be as per the needs of diamond trade and how the color stone can help it. Jaipur has been known for its heritage jewels and gemstones and is also popularly called as the Pink City of India.

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