In the Heart of LA’s Jewelry District is encouraging Angelenos to bring-in their unwanted rings for a “Ring Make-Over Event” this month. The family-owned retailer prepared special makeover packages for their November promotion and will also be encouraging customers to sell unwanted gold for cash or credit towards a new purchase when they visit. Icing On The Ring’s promotion beings November 5 and ends November 19.
Company co-owner Vic Rupchian said, ”In this economy, cherishing what you have seems to be the more popular mindset versus spend, spend, spend. We want to provide a service that allows everyone to continue their love and admiration for possessions they have already owned for years.”