The Gem & Jewellery Export Promotion Council (GJEPC) has signed a memorandum of understanding (MoU) with India’s Ministry of Tourism to boost the country’s reputation as a jewelry design destination through the ministry’s “Incredible India” campaign.
“India is growing in its stature as a global destination for gems and jewelry and it was only a natural progression of that growing stature that we formalize the association between tourism, which spans the globe and through this symbiotic association take the GJEPC and its partner members to countries and frontiers yet to be explored,” said Subodh Kant Sahai, India’s minister of tourism.
GJEPC said that the association inked between the two bodies will result in a mutual relationship which will benefit the Indian jewelry trade as it will have the opportunity to target untapped markets and increase the amount of jewelry being exported. The tourism industry will get to present yet another angle of the Indian heritage to international tourists coming into India, the council noted.
“We are in midst of witnessing growth of India as a center for gems and jewelry and establishing it as an international destination and the ministry of tourism encompasses a range of countries that may hitherto not have been approached by the gem and jewelry Industry making it an opportune association which will go a long way in expanding the reach of markets,” said Rajiv Jain, chairman of GJEPC.
The council hosted an exclusive meeting for ambassadors and diplomats involving prominent Indian retailers showcasing their exquisite range of jewelry in Delhi on Friday. The participants included the ambassadors of China, Switzerland, Austria and leading diplomats from Zimbabwe, Japan, Iraq, UK, the U.S., Brazil, Botswana, Chile and many others.
GJEPC, which has 5,500 members, is the apex body of the gem and jewelry industry in the country and operates under the supervision of India’s Ministry of Commerce & Industry.