Gitanjali Group launched the ”GDIVAS” jewelry brand and chose Neha Dhupia as its ambassador. With the ”G” representing Gitanjali, the group added divas to reflect an attitude of confidence and style that women in India enjoy today. GDIVAS is being marketed as a collection of light-weight jewelry studded with diamonds, pearls and colored stones.
Dhupia said, “It’s wonderful to be associated with a fashion forward brand like Gdivas, offering young professional women –like me– jewelry, which we can flaunt for every occasion…” She added that the extensive collection is considered to be ”affordable” while adding flair to any outfit and for any occasion.
Shardah Uniyal, the general manager of marketing for Gitanjali Group, said, “Neha Dhupia truly personifies the young free spirited, social and independent woman who is a diva in her own right, thus being an apt choice as a brand ambassador for Gdivas.”
Marketing campaigns will revolve around ”a day in a young modern woman’s life” and target young urban consumers who are aware of how she needs to look and carry herself.