Gems & Gemology to Broaden its Reach on iTunes

The Gemological Institute of America (GIA) has made available its peer-reviewed research on diamonds, colored stones and pearls presented in Gems & Gemology (G&G) for the iPad. The new G&G app on iTunes complements the publication while giving access to a broader audience. In addition to the latest gemological information, the app is enriched with exclusive content including gem-related videos and interviews with industry experts.

GIA“Research on peer-reviewed journals shows that those available electronically have the potential to significantly increase their impact,” said Donna Baker, the president of GIA. “By reaching a broader readership, we can have a greater influence on the field of gemology.”

The Spring 2012 issue is the first issue available on the app and features articles and digital content on a recently discovered emerald deposit in northern Brazil and a review of properties and durability of a recent diamond imitation, coated colorless cubic zirconia. It also includes coverage of this year’s Tucson shows and the results of the Dr. Edward J. Gübelin Most Valuable Article Awards, as well as the ”G&G Challenge” quiz, which gives readers a chance to test their gemological knowledge.

Jan Iverson, the editor-in-chief of Gems & Gemology, said, “The interactive and intuitive nature of this app, combined with its portability, makes keeping up with gemology fun and easy. The print issue will remain, so the iPad app is really an extension of our educational outreach.”

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