Gemesis Diamond Company is in full production for lab-created colorless and fancy yellow diamonds and it sells direct to the public at www.gemesis.com. The company is promoting the advantages of lab-created stones to consumers online through its public relations agency, French|West|Vaughan.
Gemesis also developed its own fine jewelry line. In addition to selling product via its website, which includes a “Create Your Own” jewelry component, Gemesis will offer parallel sales through select retailers and provide consumer education about lab-created stones versus mined diamonds.
All of Gemesis’s diamonds are accompanied by grading certificates from the International Gemological Institute (IGI) and are fully disclosed as lab-created.
French|West|Vaughan built a full-scale integrated marketing strategy for Gemesis, including research and discovery, brand identity development, banner advertising, pay per click (PPC) management, search engine optimization (SEO), email marketing and website analytics oversight.
“In light of the entire customer movement toward environmental sustainability, this is the perfect time to bring Gemesis lab-created diamonds direct to consumers,” said Rick French, the president of French/West/Vaughan who handles public relations for Gemesis. ”We feel fortunate to have been given the opportunity to help launch this exceptional choice in fine jewelry and look forward to continuing to educate consumers on its beauty, quality and value.”
Stephen Lux, the president of Gemesis, said, ”Being at the forefront of this industry breakthrough is exhilarating. We are so pleased to be able to make available our lab-created diamonds and jewelry selections. The value proposition to consumers is tangible. It’s not only about price, but about getting the purest and highest-quality diamonds. Add to that environmental responsibility and the ability to unequivocally know your diamond’s origin and we have a very special product offering.”