The Forevermark diamond brand launched “My Forevermark Fitting,” its virtual try-on experience portal. My Forevermark Fitting allows its users to see the diamond earrings and pendants sparkle in light. Using a webcam and special Forevermark cut-outs, consumers may download an application to project themselves on the screen wearing a selection of Forevermark diamond rings, pendants and earrings in 3D.
Forevermark worked in partnership with the AKQA creative agency to develop the interface and with augmented reality firm Holition for the 3D technology. Jonathan Chippindale, the chief executive of Holition, stated that the integration of real-time physics to the Holition application for Forevermark allows the viewer to see light move throughout the diamond and imagine the way in which the articulated design will flow with their body movement.
Stephen Lussier, Forevermark’s chief executive, added, ”Not only does the experience reflect all the beauty of a Forevermark diamond, it is also a remarkable digital achievement to have jewelry moving with the wearer in real time.”