Forevermark, the diamond brand from the De Beers company, has announced its expansion plans for South Africa, IDEX Online reported.
After launching with Jewel Africa at the end of 2011, jewelers Ntinger and Shemer, Peter Gilder and Lorraine Efune now offer jewelry featuring Forevermark diamonds in both Johannesburg and Cape Town, according to IDEX Online.
To mark the ongoing expansion of the brand in South Africa, Forevermark unveiled a 35 carat, fancy yellow, marquise-cut diamond, crafted by Forevermark Diamantaire Steinmetz Diamonds.
IDEX Online reported that the diamond was worn by South African actress Keabetswe Motsilanyane – “K.B.” – at an event hosted by Forevermark CEO Stephen Lussier.
“Today, I am delighted to add to the history of the De Beers Group in South Africa,” Lussier told IDEX Online. “One hundred and twenty years of diamond expertise within the De Beers Group has been channeled into Forevermark, a diamond brand that provides consumers with an unbreakable promise and thanks to this promise, diamonds that they can be proud to give and wear forever.”