Fabergé created a new online boutique to launch on April 16. The iconic jewelry brand invites clients to discover the world of Fabergé online, explore its rich history and browse fine jewelry collections. The website will complement Fabergé’s existing network of retail stores and conduct transactions in multiple currencies.
The website was designed with the brand’s signature blend of refined sophistication and modernity. Each of the jewelry collections – Les Saisons Russes, Les Fabuleuses, Les Fameux, Le Carnet de Bal, Solyanka and Les Favorites – are represented by a hand-painted vibrant illustration capturing the artistry, romance and legend of Fabergé. The illustrations set an elaborate backdrop to the jewels and pictorially tell the story behind each collection.
The website also features an interactive area where clients can engage the brand and experience social projects such as the Mir Fabergé art initiative. The site is also available through an iPad application.