U.S.-based online flash sales website Fab.com acquired Casacanda to expand its reach into Germany, Austria and Switzerland. Fab.com’s chief executive, Jason Goldberg, wrote on his blog that he’d quickly honed in on Germany, and Berlin in particular, as part of the planning process to decide whether to build a presence or acquire an existing ecommerce website in Europe.
”In early December we took a trip to Berlin and met with a few potential partners to explore launching Fab in Germany. Of all the teams and people we met with in Berlin, we were far and away most impressed with the founders and team at Casacanda. We returned to Berlin in January and spent even more time with Casacanda to figure out if it was a good match. It was, and then some,” said Goldberg.
Casacanda.de, which switched to Fab.de at midnight Berlin time, had grown membership to more than 250,000 since launching in September. The website brings what Goldberg described as an impressive roster of design partners on-par with Fab’s partners in the U.S. ”And, they’re delivering thousands of smiles to peoples’ homes throughout Germany, at a rate of 15,000 orders per month right now, growing by 200 percent month over month,” Goldberg said.
Fab.com reinvented itself about eight months ago from a social website, founded by Goldberg, into an ecommerce venue that sells fashion items, including jewelry and watches, and it now boasts more than two million members and claims to have sold one million products so far.
Goldberg said that people join Fab.com when they find products that make them smile. ”We make people smile and they pass it on. And, in the age of social media, they pass it along around the world with no borders,” he said.
”Good design is not just an American thing. It’s a global passion. Good design is made in every country, in every category and at every price point. We believe that people all over the globe benefit from having good design in their lives,” according to Goldberg.