Ernest Jones Adds Personalization Options

Ernest Jones launched an online personalized jewelry service, enabling U.K. consumers to create a unique Christmas gift for friends or family from a variety of jewelry, designs and engraving options. The personalized jewelry categories include diamond, men’s, birthstone, medical and spiritual jewelry. Customers can simply choose a style for the piece they wish to personalize, then select a gemstone or carat weight for diamonds and choose which metal type they require. The online order form estimates the number of working days before the item can be shipped and states that personalized pieces may not be returned.

Julien Shirley, the retailer’s head of multi-channel marketing, said, ”We want our customers to experience an improved shopping experience with greater choice and diversity. Personalized jewelry allows us to offer customers the best in quality and luxury and, because giving jewelry is such a personal statement, the more choice consumers have, the better the gift.”

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