LJ International Inc., parent company of the ENZO jewelry retail chain in China, recorded a 91 percent year on year jump in sales during that nation’s “National Day Golden Week” festival. Comparable-store sales increased 53 percent year on year, according to LJ International. ENZO had 182 stores in operation for this year’s festival, which was up from 128 stores one year ago. New stores were mainly located in tier-one and tier-two cities across China. Golden Week took place during the first week of October.
“We are very pleased with ENZO’s performance, which has been delivering exceptional growth this year thus far and since its new growth phase starting last year,” said Yu Chuan Yih, the chairman of LJ International.
“The performance during the Golden Week was exceptional, again testifying ENZO’s expansion strategy and our selective mapping of new stores in cities where our target market of the affluent middle-class is strongly emerging,” added Yih. ”ENZO will maintain this effective expansion strategy as it continues its store rollout while accelerating the expansion to deepen and broaden ENZO’s national presence.”