Emeralds for Elephants Auction Raises

World Land Trust and Wildlife Trust of India receive $150K from the emerald auction

Gemfields’ ”Emeralds for Elephants” collection raised $750,000 at auction with $150,000 of the proceeds going to the World Land Trust and Wildlife Trust of India’s conservation projects in India. World Land Trust and Wildlife Trust of India work together to create a network of wildlife corridors so elephants can follow their migratory routes while minimizing human-elephant conflict.

Gemfields, which produces ethically mined emeralds in Zambia, appointed Bollywood actress Madhuri Dixit, pictured, as its ambassador for the Emeralds for Elephants project. Dixit appealed to guests at the auction, saying, ”This collaboration demonstrates that everyone has something to give, and I believe that we all need to give something back to the natural world we share with these animals.”

Ian Harebottle, the chief executive of Gemfields, said, ”We are thrilled with the results of the auction, especially as this is the first time that auction of this kind has been held in India. We are honored to have worked with so many great partners on this project, from Indian’s top jewelers and retailers, Arzan Khambatta, our ambassador Madhuri Dixit to Jaguar Land Rover, Gemological Institute of America (India), Taj Mahal Palace Hotels and Resorts and Sotheby’s who provided the auctioneer. We are proud to play a small part in being able to raise critical funds for the World Land Trust’s Indian Elephant Corridor Project and look forward to continuing our work together to ensure the survival of natural habitats.”

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