Jeweler Diamond in the Rough created a new corporate logo and relaunched their e-commerce website with several new features.
One new function is a “buying guide” education section, which teaches consumers about the history of diamonds. Diamond in the Rough also explains its design process and the 4C’s. The website now requires that visitors create an account to view a “members-only” collection section. Members get notified when the company’s inventory changes and keeps them informed about product availability.
The website aims to mimic in-store customer service by offering visitors a live chat option, real-time use of social media platforms, and traditional e-mail and phone representatives. The e-commerce website will also be offering a 30-day return policy and free overnight shipping.
Diamond in the Rough’s chief executive, Monica Chambers, said, ”My background is in media and I absolutely believe that the future of marketing lies in the intersection of content and commerce. We aim to entertain and inform, never to interrupt. While this approach isn’t foreign to e-commerce, luxury brands, particularly fine jewelry brands, have been slow to jump on board.”