De Beers Diamond Jewellers launched its new bridal app today for the iPad and iPhone. The app, which is available in five different languages, will aim to help consumers browse engagement jewelry, wedding bands and complimentary wedding day jewelry.
The app features videos that give consumers expert advice on how to chose the best ring, information on the design and craftsmanship of De Beers jewelry, and the ability to locate the nearest De Beers Diamond Jewellers store to arrange an appointment.
”It is a truly immersive experience that brings our engagement rings and bridal jewelry to light – with beautiful images and bespoke content from diamond jewelry experts,” said Francois Delage, the chief executive of De Beers Diamond Jewellers. “We see it as the definitive diamond wedding jewelry information resource, expressing our role as the diamond mentor for consumers.”