Bailey Banks & Biddle opened an outlet store location on March 30 at the Potomac Mills mall in Woodbridge, Virginia. The new outlet store features an open, airy environment and showcases Bailey’s Design Studio, which allows customers to customize engagement rings to their exact specifications. Half of the store is dedicated to Bailey’s Vault, representing top brand jewelry marked at 40 percent to 70 percent off.
Duane L’Esteve, the general manager of the new Bailey Banks & Biddle outlet, said, “We envisioned a space that was very open, and would put customers at ease while they browse our high-quality jewelry. The result is a beautiful store that we think will not only draw the community here but will also appeal to those visiting the D.C. area.”
The jewelry retailer currently operates eight retail locations including, Plano, Houston and Austin, Texas; King of Prussia, Pennsylvania; St. Louis, Missouri; Pleasanton, California; Little Rock, Arkansas and two outlet stores located in Estero, Florida and Woodbridge, Virginia.